Artificial intelligence has gone from science-fiction to integrating itself closely with modern-day products of all kinds, and now AI has made its way into toothbrushes. Announced at this year's Mobile World Congress, dental brand Oral-B has unveiled its latest addition to its iO range -- the Oral-B iO with iOSense. So what can an artificially-intelligent toothbrush do? The Oral-B iO 10 with iOSense offers a "personalized brushing experience" by offering features such as providing a timer for the optimal brushing time, along with a wi-fi clock that acts as a guide. Powered by the company's iOSense technology, it also offers lights to help users see and brush more thoroughly, and accurately.

My iPhone is now packed with helpers. It started with Siri, the digital assistant baked into iOS, that was waiting for me the moment I fired up my iPhone SE for the first time. But now Google is moving in on Apple's turf by releasing an iOS version of Google Assistant, its own take on a helper powered by artificial intelligence. Illustration: Tom's GuideAnd Google Assistant isn't even first app angling to replace Siri as my go-to iPhone helper. Cortana, Microsoft's digital assistant, has been available for iOS devices for more than a year.

Yes, Apple saved the most substantive changes for its tablets, so it's tempting to overlook the enhancements on the iPhone side of things. That would be selling the iOS 11 update short. While this initial beta iOS 11 feels more like a continuation of iOS 10 than an entirely new version, it does introduce some noteworthy changes that can expand what our phone can do. Some are available now, such as a customizable Control Center and Siri-powered translation tools, and others are on the horizon, like Apple Pay support for transferring money and augmented-reality-friendly apps. Here's what we like -- and what we don't -- so far.

WhatsApp now lets Siri read your messages aloud and even reply to them without you having to press a button. All users have to do it say'Hey Siri, read my last WhatsApp message' and it will dictate your outstanding notifications, the content of the message with information about who sent them. This means you can access your contacts remotely - although not everyone might like the idea of their messages being read out in public. In the latest update to the chat app users running Apple's iOS 10.3 software will be able to access your messages hands-free by getting Siri to read them out (stock image) The latest update works for users running on iOS 10.3. Users can use voice dictation to compose and receive outstanding notifications.

Now, you might be thinking that Apple already has a few video creation and editing tools available for iOS, and you'd be right. On one end of the spectrum, you've got Memories videos –- iOS 10 automatically pieces these slideshow videos together from photos you've taken in the past. Meanwhile, iMovie sits on the other end. It's not too hard to wrap your head around, but laying out clips and audio tracks on a timeline can seem daunting to beginners. It's not hard to see how Apple created Clips to fill the gap between these two experiences, and the simplified process of creating and editing will feel awfully familiar to some.

Will we have to give up our privacy to get better AI from Apple? According to the new "iCloud Analytics & Privacy" terms, it looks like it. So, it is still voluntary. True is, though, that the more people do it the better AI (Siri and smart suggestions) we get. But is this worth more than our privacy?

Apple announced its smart-home control system, HomeKit, in 2014 at its annual developers conference. It started enabling it in iOS in mid 2015 and had a more complete rollout later that year. With iOS 10 in September 2016, HomeKit finally got its own app and better integration. But HomeKit remains an immature technology with few choices even for diehard Apple equipment owners. This was emphasized at CES, a trade show at which Apple never exhibits, but where products from third parties aimed at the ecosystem often get their debut.

The next version of Apple's mobile platform will include an opt-in for iOS users to share their iCloud data in order to help the company improve software products, such as its voice-powered virtual assistant, Siri. The iOS 10.3 beta was released earlier this week. A note about the forthcoming change, under the heading "iCloud Analytics & Privacy", says any user data shared with Apple via this opt in will undergo "privacy preserving techniques" -- continuing its privacy-first approach to stepping up its AI efforts. One of the most interesting changes in 10.3 – Apple will use differential privacy on iCloud user data to improve services (opt-in) pic.twitter.com/NKqrTee8Fq The company has generally lagged behind data-mining rivals such as Google in developing machine learning powered technologies and embedding them into its software and services to offer a more personalized and/or predictive experience, in no small part because it has prioritized (and championed) user privacy -- meaning, unlike its major rivals, Apple does not routinely suck up users' personal data in the clear.

Apple's iOS 10.3 software describes how Apple wants to gather iCloud data to improve services. Apple long has argued in favor of customer privacy, but the company wants to do more with your personal data so services like Siri voice recognition can get smarter. A new option in its iOS 10.3 software, released earlier this week for beta testing, asks iPhone and iPad users to share iCloud account data. Privacy is a thorny issue for tech companies. It sounds nice in principle, but it's technically complicated. And until an FBI investigator arrives, we're more likely to care about how well our phones steer us around traffic and flag important messages than we are about whether a tech company's data center is peering into our personal lives.

The latest version of Apple's mobile software, iOS 10.3, is out now in public beta form, and while some incoming features like a lost AirPods locator are easy to pick out, other additions may not be so obvious. A new feature in iOS 10.3 lets users send Apple data gathered from iCloud, giving the tech giant the resources to improve its products and services, according to TechCrunch. The feature's description also explicitly names Apple's digital assistant Siri as one of the services that would directly benefit from iCloud Analytics. This feature is coming to light right after it was revealed Apple is a founding member of the Partnership on AI, a consortium of businesses including Microsoft, Google, and Amazon that collaborate on advancing and advocating artificial intelligence technology. The partnership - combined with the data potentially available to Apple following the full release of iOS 10.3 - could greatly bolster the iPhone maker's AI development and help Siri stay competitive against the likes of Microsoft's Cortana or Amazon's Alexa.